FINANCIAL ACCOUNTING FOR BUSINESS Essay Example | Topics and Well Written Essays - 1500 words

FINANCIAL ACCOUNTING FOR BUSINESS - Essay Example The Debenhams brand trades through 239 stores in 28 countries and is available online in 67 countries. Customers can also shop through smartphones, tablet computers and other mobile devices as well as more traditional sales channels such as catalogues and by telephone. Debenhams flexible approach means that they can tailor their product range to meet the demands of a particular local market or channel. The company’s main business consists in selling fabric items and clothing for men, women and kids’. The company, by applying prudent marketing techniques, has been able to grab the market share in UK as shown in the figure above. Delivering a compelling customer proposition is a key part of our strategy. Debenhams’ offer is unique as they combined of their own brands, international and concession brands. It is exclusive through core and designer own brands which account for almost half of everything that they sell. It is differentiated through Designers at Debenhams, a portfolio of diffusion brands from some of the UK’s top fashion designers. Debenhams also give their customers the wide choice of product categories that they expect from a department store. Debenhams has also been actively involved in the business of marketing and selling jewelry and other ornaments items which have earned the company immense revenue in the past few years. Through its unmatchable product quality, Debenhams is now regarded as one of the finest when it comes to high end fashion merchandise. The financial outlook of the company also looks quite stable. During the financial year of 2012, the company has been able to increase its revenue 1.% to a striking  £2.229 billion also the operating profit of the company grew steady with 6.9%. In addition, the financial ratio analysis of the company and the comparison of the company with its competitor also show that a